Advertising and Marketing Frequently asked Questions
successful businesses do NOT advertise. The only reason
to incur the risk is because you might do more business
by advertising than you would without. When ads work, customers
that would otherwise do business with competitors do business
approximately one -third of businesses that advertise consistently
find doing so is profitable for three reasons: *
replaces the 20% to 25% of clients who are lost annually
reaches people as they make buying decisions. Each and
every day people make decisions to buy products and services.
builds Top of Mind Awareness (the ability to name a specific
business) which turns into market share. For example,
approximately six of ten people when asked to name a high
-end mattress name Sealy. Sealy has approximately a 60%
share of the high end matteress market.
the average consumer is exposed to more than 2,500 advertising
impressions a day ranging from radio ads and billboares
to milk cartons and magazines. Your competition may be inviting
poetneial customers to do business with them instead of
Advertise on Radio?
reaches both the Now buyer, the 2% to 10% of the population
that is probably in the market TODAY for what you sell PLUS
radio reaches the future prospects, the 90% to 98% of the
people who are not in the market today but may be tomorrow.
is affordable seven days a week. Potential clients decide
to buy your product or service seven days a week. Radio
provides the opportunity to reach potential customers close
to the time they make their buying decisions.
is intrusive. You can close your eyes but you can't close
advertise on the Stations of Eastern Shore Radio Inc.? Because
they reach a large and receptive audience in Accomack and
Northampton Counties Va.
station's format has been carefully selected to meet the
marketing needs of the majority of the businesses in Accomack
and Northampton Counties.
FM 103.3 targets adult listeners 25+ with a variety of programming
meeting the needs of many different groups in our community.
A combination of easy Adult Contemporary music along with
a 48 year tradition of local news, Swap Shop, local High
School sports, Virginia Tech, weather with WAVY TV 10's
Superdoppler technology and meteorologists Jon Cash and
Jeremy Wheeler. Being part of the fabric of Eastern Shore
life attracts the audience you need to reach for your business.
AM 1330 again targets talk listeners with Rush Limbaugh
and Dr. Dean Edell. NASCAR fans tune in regularly to our
many NASCAR features. Including the NEXTEL Cup races.
combination of local news, music, weather, and community
sports and event information means both year-round residents
and visitor rely on the two stations of Eastern Shore Radio
, Inc. The most compelling reason to advertise on the stations
of Eastern Shore Radio Inc. is RESULTS. Our best advertising
is a long and growing list of satisfied clients who invest
four figures a month in radio advertising, month after month,
year after year.
can I make money using radio advertising?
works with either short-term impact of long term consistency.
term impact means running one or two messages PER HOUR from
the time an event or sale starts backwards until you run
out of budget.
consistency means running a minimum of four messages between
6 AM and 6 PM forever. The faster you want measurable results,
the more the number of daily ads.
we have clients running four to twenty-four ads a day on
two stations and report impressivd growth in sales and profits.
secret formula to advertising comes down to this: WHAT YOU
SAY TIMES HOW MANY TIMES YOU SAY IT.
you say is the message. We have a six point system for writing
ads that get measurable results for our clients.
many times you say it is the schedule. Short-term impact
or long term consistency is what works best in radio.
MUCH DOES RADIO ADVERTISING COST?
0-99 ads $9.00
100-364 ads $12.30
365 ads $ 9.30
Show advertising clients are charged at the 0-99 rate unless
client has a 4/day annual on the stations.
ads to be run within 12 months. If total ads not used within
12 months clients agree to pay a rate adjustment based on
the actual number of ads used.
rates are for 30 second commercials
Ad 50% for :60 second commercials
All ads are net to station.
does someone get started with an advertising campaign?
without diagnosis is malpractice. We start with a series
of 23 questions. The answers help us determine a strategy.
By reviewing answers to these questions and researching
the account category we recommend a positioning staterecommend
a positioning statement, come up with commercial message
ideas, promotional campaigns and the right combination of
stations and the internet.
initial meeting requires approximately 45 minutes. A follow
up meeting is scheduled and a presentation prepared in consultation
with station management. After reviewing the recommendations,
we ask for your business. We believe by presenting advertising
and marketing ideas for growth that are customized for your
business, you will want to buy advertising as much as we
want to sell it.
guarantee is that if you are kind enough to express interest
and give us the time to answer the 23 questions, we will
return for a well-thought-out marketing plan, in writing
with several new ideas to improve your business.
is a no risk guaranteed opportunity to have an objective
analysis of your marketing and at least two new ideas to
promote your business.
Shore Radio Inc. , WESR AM and WESR FM does not discriminate
in any way on the basis of race or gender with regard to
its advertising practices.
us today ! (757) 787-3200