Advertising and Marketing Frequently asked Questions
successful businesses do NOT advertise. The only reason
to incur the risk is because you might do more business
by advertising than you would without. When ads work, customers
that would otherwise do business with competitors do business
approximately one -third of businesses that advertise consistently
find doing so is profitable for three reasons: *
replaces the 20% to 25% of clients who are lost annually
reaches people as they make buying decisions. Each and
every day people make decisions to buy products and services.
builds Top of Mind Awareness (the ability to name a specific
business) which turns into market share. For example,
approximately six of ten people when asked to name a high
-end mattress name Sealy. Sealy has approximately a 60%
share of the high end matteress market.
the average consumer is exposed to more than 2,500 advertising
impressions a day ranging from radio ads and billboares
to milk cartons and magazines. Your competition may be inviting
poetneial customers to do business with them instead of
Advertise on Radio?
reaches both the Now buyer, the 2% to 10% of the population
that is probably in the market TODAY for what you sell PLUS
radio reaches the future prospects, the 90% to 98% of the
people who are not in the market today but may be tomorrow.
is affordable seven days a week. Potential clients decide
to buy your product or service seven days a week. Radio
provides the opportunity to reach potential customers close
to the time they make their buying decisions.
is intrusive. You can close your eyes but you can't close
advertise on the Stations of Eastern Shore Radio Inc.? Because
they reach a large and receptive audience in Accomack and
Northampton Counties Va.
station's format has been carefully selected to meet the
marketing needs of the majority of the businesses in Accomack
and Northampton Counties.
FM 103.3 targets adult listeners 25+ with a variety
of programming meeting the needs of many different groups
in our community. A combination of easy Adult Contemporary
music along with a 48 year tradition of local news, Swap
Shop, local High School sports, Virginia Tech, weather with
WAVY TV 10's Superdoppler technology and meteorologists
Jon Cash and Jeremy Wheeler. Being part of the fabric of
Eastern Shore life attracts the audience you need to reach
for your business.
Country 105.7/AM 1330 WESR Real country targeting the
loyal adult country audience. All day and all night.
combination of local news, music, weather, and community
sports and event information means both year-round residents
and visitor rely on the two stations of Eastern Shore Radio
, Inc. The most compelling reason to advertise on the stations
of Eastern Shore Radio Inc. is RESULTS. Our best advertising
is a long and growing list of satisfied clients who invest
four figures a month in radio advertising, month after month,
year after year.
secret formula to advertising comes down to this: WHAT YOU
SAY TIMES HOW MANY TIMES YOU SAY IT.
you say is the message. We have a six point system for writing
ads that get measurable results for our clients.
many times you say it is the schedule. Short-term impact
or long term consistency is what works best in radio.
us today ! (757) 787-3200